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Sam Bosshard

Product Design Leader operating across leadership and craft, with 15 years of experience turning fuzzy, early ideas into products, platforms, and systems that scale.

Currently at Reddit, leading product design across Presence, shaping identity, trust, business presence, and safer ways for people to participate.

Product Design Leader operating across leadership and craft, with 15 years of experience turning fuzzy, early ideas into products, platforms, and systems that scale.

Currently at Reddit, leading product design across Presence, shaping identity, trust, business presence, and safer ways for people to participate.

View projects About

Projects

05 selected works

Building Reddit's First AI-Powered Search

Shipped

Reddit 2025–2026

Design Lead & Manager

Building Reddit's First AI-Powered SearchTurning the habit of adding “reddit” to Google into a native search journey—and taking the first step toward a fully AI-powered search experience on Reddit.

· Led Search, SERP, PDP & AI-powered answers
· AI-powered answers without a separate AI mode
· 3.1x AI-powered answers DAU growth

View case study

Business Presence on Reddit

Shipped

Reddit 2022–2024

Design Lead

Business Presence on RedditA 0→1 platform for businesses to track conversations, participate, and measure impact.

· 0→1 product & UX direction
· First organic business platform
· 1.8x business signup growth

View case study

Redesigning Reddit's recognition economy

Shipped

Reddit 2024–2025

Design Lead & Manager

Redesigning Reddit's recognition economyMaking Awards and Earn legible for givers, earners, and the system between them.

· Rebuilt Awards from Coins to Gold
· Created the Earn surface & payouts
· ~200% YoY Gold & Awards growth

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Founding design at an AI infrastructure startup

Acquired

Spell 2019–2022

Founding Product Designer

Founding design at an AI infrastructure startupThe company's first designer, owning product, brand, and research through to acquisition.

· Founding & sole designer
· Owned product, brand & research
· Acquired by Reddit, 2022

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Foursquare Developer Platform

Shipped

Foursquare 2016–2019

Design Director

Foursquare Developer PlatformTurning Foursquare's location technology into a self-serve platform

· Led the full design team
· Brand & visual system from zero
· 0→1 developer brand & console

View case study